I made a promise to myself when I was sixteen years old: "Don't Be Normal." For the most part, I've lived an extraordinary existence and am thankful for it. I've traveled the world, I have wonderful, smart kids and amazing friends. But going out on my own for business is a quest I feared I would never do. Because of fear. There are so many things to say about the first three weeks of having my own company. When I decided to take the step out of "normal" full time work, I

Sometimes, you can make limoncello out of lemons in life. Instead of just lemonade... open that door that's already slightly cracked, the one where through a glass, darkly, you can see your future. Are we Up, Working? Yes - but we are also UpWorking... taking work to a new level for ourselves, our clients and their companies. Welcome to Amber:idea, where we aim to transcend the normal in marketing, and have fun doing it from a 7000 foot perch in the Lake Tahoe basin. So, p